Lab_9

According to the Sylvain Cottong, service design is an essential criterion of an industry. It refers to combining the methods of product designing and interaction designing to produce a design for product and interface experience. This makes a product more useful and more desirable to make it more valuable and essential to the customers.

The following are the various tools and methods used for service designing: Ethnography is the method that uses research-based tools to develop the product. This research involves experimentation carried out in the natural or real-world settings to identify, discover and understand the service context and user experience. Customer Journey Map is a method that provides in-depth understanding of how the customer perceives and experiences the services interface along the time axis. Service Blueprinting provides statistical description of critical service elements like time, logical sequence of actions and processes. It also provides detailed information about actions and events at the time and place of events that may be used for the delivery of services. Ideation is the method where the designers make arrangements for users to participate in the designing of the product. The users provide assistance to the designers and help the designers to understand their needs and expectations. Service Prototyping is a tool with which designers develop a scenario that allows the designers to step into the shoes of the users to understand the user interaction with the product.

My personal experience where one could use ideation is at the HTC company I did internship in back home. The company is well known for making mobile phones or smart handsets. In such a industry, HTC could really use ideation in order to involve the consumers directly into the kinds of mobile phones users are looking for. As the direct involvement of the consumer could help satisfy various customers even more and also increase their market share, with the help of developing and designing the mobile phones.